Eric Lyons
Honouring five generations of splendid foods
For over a hundred years the Lyons family has supplied the villagers of Knowle with the finest produce, preparing and trading in their local farm shop. With so much history, the new brand not only had to capture the family’s values, expertise and heritage, but also look premium and contemporary. The new identity keeps things fresh and has helped attract a new generation of food lovers.
A simple butcher's hook hangs at the center of the new brand, referencing the butchery lineage of the family. Paired with modern typography, colours, illustration and playful copywriting, the new brand authentically captures the traditional in an untraditional way.
We created a set of custom stamps representing the family's history, inspired by quality stamps found on cuts of meat. These are accompanied by a pattern made from 'S' hooks across the packaging, interiors, and signage, as well as characterful icons to aid navigation and categorisation on signage and the website.
Dan Lyons
Eric Lyons Managing Director
Will has utterly transformed our farm shop's image and atmosphere. We took a leap with Will's bold initial proposal to dig into our heritage while also embracing contemporary ideas and urging us to consider every detail. Will's thoughtful guidance and creative approach made everything click. With improved customer experience, our business image now exudes class, elevating it to new heights. Since the rebrand, we've seen a remarkable 1.3X turnover increase and successfully launched the brand nationally.
Visual identity
Signage
Packaging
Social media
Web design
Typography: Alan Levett
Copywriting: Alfie Hayward
Sign Painting: Seven 9 Signs
Signage: Graphics 4 Business
Other works
